The Ultimate Guide & Checklist

Today, I am going to show you the best way to research, compare and find the best NLP Practitioner training in 2024. Consider this your ultimate guide and checklist.

You might also use this guide to verify if the company you’ve chosen is indeed the best NLP Practitioner training for you.

In this comprehensive guide, you will learn:

  • What the different NLP certification bodies are.
  • How to select the best live NLP Practitioner training.
  • How to choose the best NLP Practitioner training online.
  • Strategies to avoid bad schools and trainers.
  • Advanced search tips.
  • And much more.


Let’s begin by downloading your checklist.

Global NLP Practitioner
But aren't I the owner of an NLP Practitioner training company?

Before we begin, my name is Nicole Schneider, and I’ve immersed myself in the world of NLP since 1997.  

Can I be neutral? Yes, being the owner of Global NLP Training and teaching 2.5K students in small-group immersion seminars has taught me a few things:

  1. Most people are natural human lie detectors, so it is better to be real!
  2. Most companies in the NLP stratosphere view their website or social media visitors as “sales prospects.” Honestly, that’s not really my style. I am here to help and inform you, enabling you to make the best choice yourself.

1. The 20-Minute NLP Practitioner Training Research

If you only had 20 minutes to research an NLP Practitioner training, what should you look for?

If you can’t find information quickly, use the ‘contact us’ button on the website of the school you are researching. And let them answer you! Don’t let yourself be forced to hop on a call, as that’s often a means to sell to you.

Let’s start; set a timer for 20 minutes! Download the checklist or use your own system.

  • Do you immediately get an icky feeling? Hard pass.
  • Does your intuition say no or sense something isn’t right? Hard pass.
  • Red flags and overly salesy? Hard pass.
  • Is the school or website name embarrassing on your resume? Hard pass – it appears on your certificate!
  • No confirmed training dates? Hard pass.
  • Unwilling to disclose prices without a sales call? Hard pass.
  • Even when you urge for them to do so over email? Harder pass.
  • Suspiciously low price? Hard pass.
  • Unreasonably short training duration? Hard pass.
  • Licensing not from Society of NLP, ITCANLP, or ITANLP. ABNLP may vary; more than 20 minutes needed for research.
  • What is the class size?
  • Is the training in a windowless, energy-void location or in an inspiring environment with daylight?
  • How many hours will the senior trainer teach in your selected class?
  • No YouTube channel for the trainer or school? Hard pass.
  • Watch the first 45 seconds of non-promotional, unedited videos.

You want to see the trainer in action!

  • Check Google and Facebook reviews, not just those on their website.
  • Remember, companies teaching in small groups will have fewer reviews.
  • Assess the overall score and number of reviews.
  • Look for well-written, reasonable, intelligent negative reviews from emotionally stable individuals.
  • Find well-written, substantial, positive reviews from critical consumers.

Ask for a detailed syllabus of what is taught and review.

2. Selecting the Best NLP Practitioner Trainer

Many trainers are best avoided for various reasons. This is where you should invest most of your research time! Don’t just rely on marketing materials.

Teaching NLP well requires a minimum of 10 years of experience as an NLP trainer. 

Step 1:

The best trainers run their own companies – they are not employees.  Professional trainers usually have a website, of which the domain name needs to be registered. This never lies!

Verify this at: WhoIs (quite clever, right?).


Step 2:

Evaluate the trainer on YouTube and Instagram, focusing on unedited teaching segments rather than slick, professionally taped promotional videos. 

This gives you a genuine first impression before committing financially and educationally. Beware of trainers with a significant “ick” factor, or dubious character.

Step 3:

Check-out their LinkedIn and biography.  

Check for fake degrees (no joke.)

Step 4: 

Some people have a preference for male or female trainers. Among the best trainers, you’ll find both genders. 

Ask yourself the question: “Who am I the most comfortable working with regarding my fears, challenges and dreams?”

Confirm the number of NLP Practitioner and Master Practitioner trainings the trainer has conducted live. Walk away if it’s less than 25 each.

How many hours will the senior trainer teach in your selected class?

If a trainer doesn’t have a Master Practitioner course scheduled this year, they likely lack expertise at this level. Check their calendar.

A professional trainer conducts at least 4 Practitioner and 4 Master Practitioner trainings yearly. Anything less suggests a side gig or retirement-age trainer.

Avoid trainers with limited live training experience. Such trainers may lack the ability to connect with people and understand common human experiences inside a training, or the effects of what and how they teach. 

Some trainers only taught  NLP training once, with a camera, and no students.  Then sell you this course. Yikes!

Evaluate if the trainer is a decent human being who cares about their students. Check how they interact with former students and their social media presence. Review their biographies and LinkedIn profiles for insights into their values. Are they social entrepreneurs?

3. Bait & Switch of Trainers

If you choose a training based on a specific trainer, ensure they’re actively teaching the course. Verify the hours they will teach. You don’t want to have the downgraded model.

For every potential trainer, thorough research is crucial.

4. The Truth About NLP Certification & Licensing Bodies

There are both good and bad trainers offering NLP certification training across various licensing bodies.This is not as foolproof as you may think. Additionally, it’s important to note that some licensing bodies have recently lowered their standards, primarily for profit.

The co-creators of NLP endorse only their respective certification bodies and do not consider any other NLP certification bodies or local chapters legitimate.

This fact narrows down your research to only two key bodies:

  • Society of NLP
  • ITCANLP (formerly ITANLP)



Society of nlp - ITCANLP

Other questions you could ask?

Yes, some ABNLP trainings are good. However, it is extremely important to be selective in 2024. ABNLP used to have great accreditation standards. But very recently, they significantly lowered them.  Their certificates are losing value due to shorter and subpar standard trainings, offered with the intent to persuade others to invest in high-ticket programs.

I would avoid all other licensing bodies.

What about ICF? The ICF has no significance or legitimacy as an NLP licensing body. For NLP, that’s like a school of law, awarding degrees in heart surgery.

Really? Yes. Really.

Any certificate from the following licensing bodies: ITANLP, the Society of NLP, and (for now) ABNLP.

It is really that simple.

Be very careful training in Asia, regardless of the licensing body. The quality of training tends to be really poor. Triple your research, or simply train with a company that also teaches in Europe, the USA, Canada, Australia, and New Zealand.

5. Length of an NLP Practitioner & NLP Master Practitioner Training

Is it possible to complete these trainings in less time? No, it is not.


6. Size Does Matter (In Your NLP Practitioner Training)

Class sizes vary greatly, you should always ask the company you are training with.

Small Class Sizes

If you want a safe environment where you can connect directly with everyone, and where the trainer is aware of your name, story, understands where you are at, can observe body language, facial expression and can understand what you need, then small classes are ideal.

Look for classes with 8 – 20 students. This usually allows you to work directly with your trainer as a client at some point in the class, if that’s what you wish.

It’s important to have enough people to practice with, without feeling overcrowded.

Also, check the training environment before committing, to avoid ending up in a cramped, windowless room with a subpar trainer.

Small training – this is the training room floor in our villa on Bali.  

Large – typical of an NLP training inside a corporate hotel anywhere in the world. Also typical for smaller trainings in 2 or 3 star, sometimes 4 star hotels in the USA.

Large Class Sizes

First, consider what size is too large for you. Then, contact the company and inquire about the number of participants expected.

When a group of more than 40 people and a room bigger than 9 by 9 meters (30 by 30 feet) is needed, there is usually a microphone and a stage. If the training has more than 60 people, it turns into a big event with lights, music, and more.

7.Alert for 2024! The Location & Environment of the Training

You’d be shocked to know how many schools will place you in a substandard hotel without daylight, near an airport or in a less desirable (read: cheap) part of town. This has become a significant issue in 2024.

You might argue that professional skills training could happen anywhere. But for a personal development training lasting 7 days? Do you want to train in a location where you wouldn’t even take your pet? Or train in an environment more suitable for transformation?

Venice Beach

Sometimes trainings in large cities are held in the best places – a 4 minute walk from our beach condo.


Most of the time they are held at the airport, conference center areas, and in the suburbs – concrete, fast food and expensive parking.

Science has repeatedly proven that the immediate environment of your training is crucial.

Consider where you would thrive or feel trapped. Think about:

  • A corporate hotel versus inspiring environments or retreats.
  • Access to natural daylight.
  • Proximity to nature.
  • The arrangement of chairs (a stage setting versus a living room feel).
  • Is there a barrier between the student and trainer, like a stage?
  • If part of the training is conducted outdoors.
  • The quality of break-out spaces, like a lazy chair with a view, or a dirty floor in windowless conference room.
  • Walking distance to a variety of (healthy) food options.
  • The ease and time required to get there each day.
  • Availability of parking.

8.The Course Contents - Learning Everything in NLP Practitioner

That’s fairly simple. If you contact us, we can send you our syllabus. It covers 100% of the essential topics that must be taught in an NLP Practitioner training. When you compare it to another program, they should match these criteria.

This principle applies specifically to NLP Practitioner training. For NLP Master Practitioner, trainers have more leeway in what they choose to teach.

This means that, for NLP Master Practitioner training, you should examine the course contents carefully – request a syllabus with a lot of detail!


9.Doing NLP Practitioner and Master Practitioner Back-to-Back

Is it possible to do an NLP Practitioner and Master Practitioner back-to-back? Absolutely. This approach is similar to learning a foreign language abroad, where you fully immerse yourself for an extended period.

If you have the time, getting away from it all and focusing solely on the training is the best approach. 

It’s crucial to carefully choose the school, the trainer, the training location, and the venue, as you’ll be spending a significant amount of time there.”


It is more cost-effective to train in Mexico than in the USA.

10. PRICE? Going Once, Going Twice, Sold

To be trained effectively, even without real certification, there is a minimum price tag. Expecting high-quality training without paying what a professional, experienced trainer needs to earn to make a living is unrealistic.

Here’s a guideline minimum and maximum you should pay worldwide.

Live Training

NLP Practitioner NLP Master Practitioner Combined
US$2200 (€2000) - US$3300 (€3000)
US$2200 (€2000) - US$3600 (€3300)
US$3300 (€3000) - US$6900 (€6350)

Online Training

NLP Practitioner NLP Master Practitioner Combined
US$675 (€620) - US$3300 (€3000)
US$875 (€800) - US$3600 (€3300)
US$875 (€800) - US$6900 (€6350)

11. What is the Most Cost-Effective? Attention Shoppers

The common assumption is that finding a program nearby or where there is someone willing to host you is the most cost-effective option. However, this is often not the case.

Sometimes, even for locals, it’s more cost-effective to train in a different location. For instance, many people in the USA find training in Mexico more economical. Similarly, numerous Europeans opt for Bali, Mexico or Southern Europe.

When calculating overall costs, consider:

  • Training fees.
  • Hotel accommodations.
  • Food and groceries.
  • Flight and transportation costs.
  • Visa and passport fees.
  • Parking expenses.
NLP Practitioner in Orlando

In major cities in the USA and Europe, a hotel can quickly cost over US$150 (€137), even if it’s near an airport or in a suburb. At these rates, in many cities, you would be staying at a 2-star hotel! Then, you must consider the costs of travel, breakfast, lunch, dinner, parking, Uber, and tuition.

NLP Practitioner in Bali or Mexico.

The cost of airfare is quickly offset in places like Bali or Mexico, where room rates can be as low as $25 (€22) per night. Often, breakfast and lunch are entirely free. Since tuition is usually lower, you can spend the extra money on daily massages, yoga, sightseeing, and even a vacation!

12. Are There Extra Perks for Signing-Up?

Many companies provide attractive perks for signing up for their live training programs.

For example, you might receive:

  • A free version of their online NLP Practitioner training.
  • The online version of your manual.
  • Downloadable products.

The value of a school offering these resources to you can be singificant! These are post-course study tools that you can use and access for life. Some schools, however, charge for these resources, or do not offer them at all.
NLP Training Online

13. Is there an Evening or Early Morning Program?

Regardless of the training’s length, you need to rest in the evening!

However, in the evening, depending your personality, you should ideally spend time relaxing on your own — sleeping, exercising, practicing yoga, meditating, watching TV, getting a massage, etc.

Or if you’re a social butterfly, you might prefer to strictly socialize with fellow trainees — staying in the training ‘bubble’. Some companies organize a dinner with the trainer.

For some, attending to family, business, or work obligations is a must, even during training. However, this isn’t the ideal way to do an NLP training.

14. The Best Transformational NLP Practitioner Training?

Do the most life-changing events typically happen to you online?

NLP, if you are trained well, is life-changing! And a gift that keeps on giving in challenging moments in your life, navigating obstacles, and making magnificent strides in your personal goals.

It can be one of the high-lights of your life, and a major turning point. If this aligns with your expectations, then live training is your better bet!

Choose a school, trainer, class size, and training location that best aligns with your goals. The learning environment is crucial for effective training.


Online training.
NLP Practitioner group

15. What About Weekend and Evening Programs?

Learning NLP requires dedication and commitment! It’s not something you quickly do on your days off.

Consider the difference between fully immersing yourself in a language by living in its country of origin versus studying it for just a few hours a week in high school.

None of the co-creators of NLP, nor the best trainers, endorse the weekend or evening format. There are numerous reports of students who completed their NLP Practitioner training in this format struggling in Master Practitioner programs.

16. NLP Practitioner Post-Course Support

People often realize after their training that they chose the wrong school. Trainers are no longer available to answer questions. The school they trained with will never refer clients to them, help market their business, join their podcast, offer access to a valuable network, offer job or internship opportunities. 

At a minimum, you can expect from a company:

  • A trainer available to answer questions related to course content after the training.
  • A sizeable discount for retaking the training.

Examples of what you could receive instead:

  • The opportunity to retake your training for free.
  • A video-based version of your training.
  • Access to free resources and products.
  • Discounted rates for switching from online to live training.
  • Access to a smartphone app.
  • Trainers responding via video, phone, blog posts, etc.
  • Marketing opportunties.
  • Access to a network.
  • Discounts on future trainings or products.
  • Online communities with former students and practice partners.
  • Assistance from former students who are professionals in the field.
  • And more.

17. What is Better Than Reviews & Testimonials?

Many people rely on checking reviews and testimonials.

However, you should disregard reviews on the training provider’s website. Additionally, be aware that if you ask to speak to former students, they may be selectively chosen.

What are better alternatives?

  • Access to a database of former students.
  • Searching Google for students who have completed the training, contact them!
  • Checking Facebook reviews (can’t be removed)
  • Looking at Google reviews (can’t be removed.)
Google Facebook logo

18. Can You Learn NLP Online?

Yes and no. For some, attending an NLP practitioner training live simply isn’t feasible.

The analogy is similar to not being able to see your favorite music artist live in concert. There’s a significant difference between watching a free concert on YouTube and experiencing a professionally produced version by the artist’s company. And you definitely wouldn’t want to settle for a novice musician performing covers!

What is the best way to learn NLP?

For most, the best way to learn NLP and internalize its skill set is through live training. NLP revolves around behaviors, habits, thoughts, emotions, learning, experiences, and coaching, making the live training environment ideal. Nearly all NLP Practitioners say that live training is the only effective way to learn.

There is good NLP training online!

However, this doesn’t mean that the best trainers don’t offer NLP training online (I do!) It’s 2024, and with a large market, online training has become a multi-million dollar industry.

If you are looking for a life-altering empowering experience? An online training isn’t the best option. 

19. Can You Earn a Legitimate NLP Practitioner Certificate Online?

The Society of NLP does not allow for the NLP Practitioner certification to be obtained online. They want to maintain high standards, and make sure their trainers do the same. Even during the pandemic, the co-creator of NLP and all of the trainers working for him did not go online! However, with some Society of NLP trainers, you can still obtain NLP diplomas signed by the co-creator of NLP, which legitimizes your online training.

ITCANLP distinguishes between online and live licensed trainers. The good thing is, there are serious rules for training online. As for the quality of it? I can’t be certain. It’s important to note that before March 2020, they consistently maintained that NLP could not be effectively taught online, nor could the appropriate skill level be attained.

ABNLP always said the same. Currently it is challenging to distinguish between their live and online training for the NLP Practitioner certification. Even their live training might only extend over a long weekend. What is the value of the certificates in the future then? Who knows.

20. Class Sizes, Cults & The Uncle You Are Trying to Avoid

Larger seminars can sometimes feel cultish, often influenced more by volunteers and groupies than the trainer.  The issue is compounded by the fact that volunteers are rarely vetted properly, and often devoid of any real training or coaching experience.

From my firsthand experience, it’s not unusual for a (volunteer) trainer to remind you of that ‘crazy uncle’ everyone avoids at Christmas, including the overly familiar, grabby one who makes outdated, offensive jokes.  A scenario that really doesn’t fly anymore 2024.

  • Are you female or planning to work on sensitive topics? There are many excellent trainers available to choose from – research!
  • Misogyny, #MeToo, mansplaining: Exercise caution. As a female trainer, I can attest that the world of NLP and renowned empowerment speakers are reflective of other fields traditionally dominated by men. 
  • Are you LGBTQ+?  Research.
  • Minority? I have never heard of glaring reports of trainers being the issue, however some seminars are more inclusive than others.


21. Wait, What? Is Master Practitioner Just a Repeat of NLP Practitioner?

Some NLP trainers essentially teach the same class for both NLP Practitioner and Master Practitioner, merely changing the exercises.

Unless your Master Practitioner course is free or offered at a significantly reduced rate, you deserve to learn new tools and should certainly not be in the same classroom as the Practitioners.

22. Cringey Sales - SOS!

Some companies treat your NLP Practitioner training like a second-hand car sales lot. This reflects significantly on your trainer, the school, and their main priorities.

This is why the question often arises: ‘Is NLP Manipulative?’

It’s quite cringeworthy when someone sells you an NLP Practitioner course with minimal time and financial investment, with the aim to upsell you to a Master Practitioner or another program. Selling programs for over $16,000 is not uncommon.

manipulation, scam.
  • Are cringey sales tactics used on the website?
  • Do you have to call to get clear answers to important questions you have?
  • Is there a refusal to communicate the price unless you call first?
  • Are you being bombarded with emails, phone calls, and excessive spam?
  • Are deadlines being imposed on you? Always ask for time to decide.
  • Is there a sales booth in or near the training area?
  • Are there dedicated sales staff or volunteers inside the training venue?
  • Will you be pressured with discounts to purchase other products or trainings during class?
  • Does the trainer spend more than 30 minutes unsolicitedly selling other trainings or products?
  • Inquire about the cost of products and programs that will be offered during the training.
  • Assess whether sales practices are transparent.
  • Are students being sleep-deprived or hypnotized to make them more susceptible to sales pitches?
  • Be vigilant for pyramid schemes.
  • Offering a payment plan is one thing; pushing it is another.

23. Are You Training With Pro’s for Your NLP Practitioner?

If you consider your investment significant, you should expect the company to offer:

  • Confirmed training dates!
  • Transparency where it comes to pricing, and important information.
  • Professional branding.
  • A well-designed website.
  • Informative brochures.
  • A detailed, jargon-free syllabus with day-by-day course descriptions.
  • Active social media presence.
  • Is there a blog or a hub with resources.
  • A variety of payment options.

24. No Videos of the Trainer - Hard Pass!!

Never train with a trainer who has no videos online or is unwilling to share any with you.

A great trainer:

  • Will have a presence on YouTube.
  • Will offer unedited, unscripted videos online.
  • Will provide a variety of video content.
  • Teaches rather than promotes.

25. NLP Training Combined With Other Modalities

Assuming a full-time, 7-day NLP Practitioner training of less than 52 hours, there should be no time allocated for subjects outside of Neuro-Linguistic Programming. 

However, in longer training sessions, certain modalities can integrate seamlessly with NLP. Essentially, they guide NLP in a more powerful direction or lay a scientific foundation for Neuro-Linguistic Programming

Then, there are also wonderful modalities that can be enhanced with NLP, yet they truly warrant dedicated training. 


Coach-client cards teaching the NLP Meta Model.


Reiki energy-work.

26. What Will the Critical Coaching Client Look For?

Other than results?

Would you want your Tesla repaired by a car mechanic, your family treated by a therapist or physician, or your communication needs handled by an expert, all of whom were trained exclusively online without ever meeting their teachers or clients in person? 

Every reputable school, licensing body, federation, trainer, and educator acknowledges that the best training is delivered live. This is a well-known fact among clients of NLP practitioners and coaches, particularly in fields where human interaction is central.

Educated clients (or lawyers) will research the trainer and school you trained with. If your training was fast-tracked in any way, it could reflect poorly on your credibility. They will look for details about your training.